.New Delhi: Dependence Retail considers to prolong Superdry into the athleisure segment which will position it in direct competitors along with leading sport clothes brand names like Nike, Adidas as well as Asics.Last year, the British fashion label had actually inked a joint project contract with Reliance Brands for the sale of Superdry's intellectual property possessions in India, Sri Lanka, and Bangladesh for u20a4 40 million (virtually 405 crore at that time). Superdry's venture right into the athleisure portion in India are going to be a 1st for the business globally, along with a number of retail stores set to level throughout India. Originally, the firm will certainly market garments, and later on shoes after securing BIS license." The company has been actually working with a retail style for athleisure items, which has actually seen a surge popular because the pandemic. It could absorb French retailer Decathlon additionally along with sizable style shops, while Superdry sporting activities will definitely be actually mid-size outlets," stated a shopping center operator aware of the development.Reliance Retail did not react to ET's queries.Sales of leading sports brands have dashed before pair of years, steered by enhancing recognition regarding physical fitness and also rising requirement for athleisure wear and tear. With a population of much more than 1.4 billion, India is one of the fastest-growing and also biggest worldwide markets for sportswear and also footwear companies.Most global companies have been actually about in the country for greater than 20 years and have actually grown with collaborations along with cricket and also other featuring activities. The latest entrants, nevertheless, have actually been placing on their own as comfy way of living and also routine athletic wear labels. India is actually observing improving interest in sporting activities including kabaddi, soccer, volley ball, hockey and also badminton.Superdry got in the nation in 2012 in partnership along with Reliance Brands, an endeavor of Reliance Retail Ventures Ltd (RRVL). RRVL has partnerships with private fashion trend brands in sections like deluxe, bridge-to-luxury and high-premium as well as high-street way of life including Armani Substitution, Burberry, Bally, Canali, Diesel, Fuel, Hugo Boss, Hamleys as well as Jimmy Choo, Valentino and also Balenciaga for the Indian market. Reliance Brands likewise acquired toy store Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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